Business Research: Finding Company Information

"...A framework for identifying the internal strengths (S) and weaknesses (W) of a firm, and the external opportunities (O) open to it and the threats (T) it faces, which can be used by corporate planners in formulating the firm's competitive strategy and marketing strategy in individual product markets and its overall business strategy."  - Collins Dictionary of Business

From: Collins Dictionary of Business. (2005)           

Image by Xhienne, CC-BY. 

Note that SWOT analyses are often only compiled for large public companies.

If you are unable to find an existing SWOT analysis for a particular company, see this Univ of MD FAQ:  How can I find information to create a SWOT, PEST/PESTEL/PESTLE, Porter's five forces, and/or value chain analysis?

*NOTE:  this is informational only!  The resources listed in the link above will not match sources in the Trefry Library.

Finding Company Information using Library Databases

Access Business Source Complete (use your credentials to login)

• Enter company name in the 1st search box:  united technologies corporation.
• Add  search term on 2nd search box:  SWOT
• Note:  another option is to refine the search on the left. 
  • Select Source Types, select Show More, select SWOT Analysis from the list.

• Enter company name and add the term SWOT
  •      Example:  Raytheon AND SWOT
• Update the filters for Resource Type to select Reports.  Note: may need to select Show More option to see the selection for Reports.
• Select Apply Filters button

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• Enter Company name in search box, then add term SWOT
  • Example:  Raytheon AND SWOT

Click to View Larger Image

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